VELUX Group launches new roof window blinds with a 50% lower carbon footprint
Called Nature Collection, the blinds are primarily made from recycled materials, which significantly reduces their embodied carbon footprint compared to standard VELUX blinds.
VELUX aims to halve its carbon footprint across the value chain and that means also addressing the footprint of our products and these blinds are an example of that. Developing products that have lower carbon footprints is a priority for VELUX and we are significantly increasing our efforts within innovation to reduce embodied emissions.
The blind profiles are made from Hydro* CIRCAL 75R aluminium, which contains a minimum of 75% recycled post-consumer aluminium scrap. The blind textiles are made from 50% recycled textile and during 2023 this will increase to 100% recycled textile. The low-carbon aluminium accounts for the greatest carbon reduction.
In addition to reducing the footprint of the materials used to manufacture the blinds, the packaging they are shipped in is plastic free and made from Forest Stewardship Council (FSC) certified cardboard.**
All VELUX blinds are assembled at our European production facilities, which are certified according to STeP by OEKO-TEX® (22002567), and all components of the Nature Collection blinds are sourced from European suppliers.
The Nature Collection blinds come in eight natural looking colours and in both blackout and translucent varieties. They are now being launched in all VELUX markets in Europe.
*In September 2022, VELUX Group announced a partnership agreement with Hydro to supply low-carbon aluminium. In addition to Hydro’s CIRCAL being made from a minimum of 75 percent recycled, post-consumer aluminium scrap, it is also manufactured using renewable electricity. Read more here.
**In March 2022, VELUX Group announced that 90 percent of its roof window packaging is plastic-free and instead made of a paper-based single material. Read more here.
About the VELUX Group
For more than 80 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 36 countries and around 11,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2022, the VELUX Group had total revenue of EUR 2.99 billion, VKR Holding had total revenue of EUR 4.29 billion, and THE VELUX FOUNDATIONS donated EUR 181 million in charitable grants.
For more information about VELUX Group, visit velux.com.