The Velux Group Extends Title Sponsorship Until 2016.
Satisfied with the value of sponsoring VELUX EHF Champions League, the VELUX Group has extended the contract as title sponsor for another three years, making it a six-year commitment in all. This was announced at the Last 16 Draw at VELUX head office in Horsholm, Denmark. The extension signals a clear commitment to sponsoring as an important part of the VELUX marketing campaign. During the first season 3,500 VELUX guests were invited to the matches. For the end game in May this year, about 800 VELUX guests will be present. They will be joined by 20.000 fans in the Laxness Arena in Cologne and over 300 million TV viewers throughout Europe. Available video includes an edited package and soundbites of Michael Rasmussen, VELUX Group, and Peter Vargo, EHF Marketing.