VELUX Group expands global cycling platform as an Official Partner of Paris-Roubaix Hauts-de-France
The VELUX Group is expanding its engagement in professional cycling by becoming an Official Partner of the Paris-Roubaix Hauts-de-France and Paris-Roubaix Femmes Hauts-de-France races. Building on its existing partnership with the Tour de France and Tour de France Femmes avec Zwift, VELUX aims to further raise awareness of the benefits of daylight and fresh air through one of the world’s most iconic one-day cycling events.
Following its partnership with A.S.O., announced in 2024, VELUX is now adding a new layer of heritage to its cycling platform through an international sponsorship of the Paris-Roubaix Hauts-de-France.
Known for its legendary cobbled sectors, the race features 54.8 km of pavé within a total race distance of 258.3 km, making it one of the toughest and most prestigious events in professional cycling.
The multi-year sponsorship covers the women’s and men’s elite races as well as U23 and junior competitions.
The partnership allows the company to build a stronger and more connected cycling sponsorship platform that creates consistent momentum throughout the cycling season, culminating in the Tour de France events. In addition, it amplifies the impact of global marketing and brand engagement activities and creates more customer and partner engagement opportunities.
At VELUX, we are expanding our presence in sports that reflect our purpose, brand promise, and DNA. We are thrilled to partner with Paris-Roubaix Hauts-de-France – an authentic, intense and culturally significant international platform that perfectly complements our existing Tour de France partnership. The opportunity to engage with customers and professional partners at one of cycling’s toughest one-day events, while promoting the benefits of natural light and fresh air, is of great value to us.
We are proud to expand our partnership with VELUX to the Paris-Roubaix Hauts-de-France race, across both its men’s and women’s events – a company with which we share a culture of innovation. Following our partnership on the Tour de France, this extension aims to advance our shared commitments to environmental protection and regional development. These values resonate directly with Paris-Roubaix Hauts-de-France, a historic Classic that brings together the world’s best male and female riders and inspires generations of cycling fans.
Partnership details
The Paris-Roubaix Hauts-de-France partnership officially kicks off on April 12, 2026. Next year, VELUX will expand its physical presence along the route with additional branding in both the departure and finish areas.
Throughout the partnership, the VELUX brand will appear on riders’ bibs together with their race number, and feature in key branding locations along the race route in Northern France.
Last year’s women’s and men’s elite races were won by Pauline Ferrand-Prévot and Mathieu van der Poel. The race is broadcast in about 190 countries worldwide.
About the VELUX Group
VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 11,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company owned by the Villum Foundation and members of the Kann Rasmussen family. In 2025, the VELUX Group had a total revenue of EUR 2.97 billion while VKR Holding had a total revenue of EUR 4.11 billion. The same year, the Villum Foundation and the VELUX FOUNDATION donated a total of EUR 306 million in charitable grants.
For more information about the VELUX Group, visit velux.com.
About A.S.O.
Amaury Sport Organisation (A.S.O.) is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 250 days of competition per year, with 100 events in 36 countries. A.S.O. is involved in 5 major sports including cycling with the Tour de France, motor sports with the Dakar, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France and sailing with production and distribution of images for prestigious races. A.S.O. is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe. For more information about A.S.O., see ASO.fr.
For more information about Paris-Roubaix Hauts-de-France, see paris-roubaix.fr.