VELUX Group cheers on every rider in Tour de France 2025
From Carcassonne to Col de la Madeleine, from Mont Ventoux to Champs-Élysées, the VELUX Group is supporting every single rider in the world’s largest cycling event. As official partner of Tour de France and Tour de France Femmes avec Zwift, the global roof-window maker is literally behind all riders with the VELUX logo displayed on the backs of the bibs they wear every day throughout the races.
The VELUX sponsorship agreement with Amaury Sport Organisation (ASO) covers the 21-stages of the Tour de France event from July 5-27 and the 9 stages of the Tour de France Femmes avec Zwift event from July 26 to August 3. That means that from start to finish the VELUX logo will be seen by more than 1 billion people watching the races, either on the ground or remotely. As such, VELUX will be ‘Behind Every Rider’, throughout both the Tour de France and the Tour de France Femmes avec Zwift.
Furthermore, VELUX will proudly be associated with the notorious Lantern Rouge – backing the last rider of the race classification. The Lantern Rouge symbolises determination, courage and resilience, which are values that VELUX strongly supports. The VELUX logo will be displayed on the ‘broom wagon’, a supportive vehicle behind the last rider.
Good brand fit
Sponsoring this event fits very well with the VELUX brand. Cycling is recognised as a means for achieving well-being, which is also a key focus of what VELUX products offer. Furthermore, Tour de France riders are exposed to great amounts of natural light and fresh air, which are what VELUX is committed to bringing into people’s lives.
We couldn’t be more excited to join this year’s races and we look very much forward to cheering every rider on while enjoying fresh air and daylight moments together. We are excited about what this sponsorship will mean for our efforts to build our brand and our business and to connect with our business partners and customers.
Connecting with partners and customers
Special events will be held for more than 1,500 VELUX professional partners at key race stage locations - right from the men’s Tour de France start in Lille to their finish on Champs Elysees in Paris and from the women’s Tour de France Femmes avec Zwift start in Vannes to their finish in Châtel.
VELUX has four branded vehicles travelling on the race route in the ‘Tour de France publicity caravan’. These vehicles drive ahead of the riders each day to create excitement amongst roadside spectators and to hand out giveaways. The VELUX vehicles display VELUX products and are designed to demonstrate heat protection benefits.
Tour de France enables us to connect with our professional business partners and customers in a relaxed manner, while together enjoying an exciting sporting event outdoors. The Tour also provides an opportunity to raise awareness about VELUX product benefits with people interested in improving their living environments.
Tour de France occurs from July 5-27 and Tour de France Femmes avec Swift occurs from July 26 to August 3.
VELUX announced in October last year its Tour de France partnership with ASO. See more details here.
About the VELUX Group
VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 12,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company owned by the Villum Foundation and members of the Kann Rasmussen family. In 2024, the VELUX Group had a total revenue of EUR 2.96 billion while VKR Holding had a total revenue of EUR 3.87 billion. The same year, the Villum Foundation and the VELUX FOUNDATION donated a total of EUR 169 million in charitable grants.
For more information about the VELUX Group, visit velux.com
About A.S.O.
Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 250 days of competition per year, with 100 events in 36 countries. A.S.O. is involved in 5 major sports including cycling with the Tour de France, motor sports with the Dakar, mass events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France and sailing with production and distribution of images for prestigious races. Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe.
For more information about A.S.O., see ASO.fr
For more information about Tour de France, see LeTour.fr
For more information about Tour de France Femmes avec Zwift, see LeTourfemmes.fr