Title sponsor takes handball online


On the eve of the 2012 edition of the VELUX EHF FINAL4, title sponsor, the VELUX Group, has launched a new dedicated handball website

Starting today, fans of the VELUX EHF Champions League will have an even bigger opportu-nity to engage themselves in the activities surrounding the competition.

The new VELUX handball website - – offers exclusive handball videos, interviews and downloads as well as the chance to win an action holiday in Playitas on Fuer-teventura, one of the biggest sports and training centres in Europe.

Engaging fans from everywhere
Michael Rasmussen, Director of Branding and Marketing for the VELUX Group, said: "The new website is our way of bringing the passion and energy of the VELUX EHF Champions League even closer to both the spectators in the arena and viewers at home. Through, handball fans from all around the world will get the chance to partici-pate in exciting fan activities and competitions and also watch exclusive videos.

Meanwhile the new online offering from the VELUX Group is just one of the activities sur-rounding the company's title sponsorship of the VELUX EHF Champions League. At the VELUX EHF FINAL4 weekend the 20,000 fans making the trip to Cologne will get a chance to experience an exciting shoot out with handball stars Lars Christiansen and Stefan Lövgren, have their face painted in the colors of their favorite team, get their picture taken and supe-rimposed on VELUX EHF FINAL4 team pictures and much more.

750 VELUX guests in Cologne
Apart from the numerous fan activities the VELUX Group has invited 750 guests from across Europe, 400 invited by its German sales company alone, who will all be following the handball action courtside in the LANXESS arena.

Peter Vargo, Managing Director of EHF Marketing GmbH welcomes the high level of activity from the title sponsor. "The strong synergy between the VELUX Group and the VELUX EHF Champions League continues to develop and grow. The VELUX EHF FINAL4 will see the company invite more VIP guests than ever before: a clear message that our partnership is working," he said.

The VELUX Group signed a new three-year contract with EHF Marketing GmbH in February 2012 and will continue as title sponsor of the VELUX EHF Champions League until at least the 2015/16 season.

Last season the VELUX Group and its European sales companies invited more than 3,500 guests to the matches of the VELUX EHF Champions League.

The new VELUX handball website can now be found online at

About the VELUX Group
The VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs.

The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40 countries, represents one of the strongest brands in the global building ma-terials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more details, visit

About the VELUX EHF Champions League
The VELUX EHF Champions League is the premier men's club handball competition in Europe. The continent's top 24 men's professional handball clubs play from September to May for a chance to be one of the four teams to qualify for the final stage of the competition, the VELUX EHF FINAL4. This mega handball event, featuring entertainment from Swedish rock legends EUROPE, will take place in the LANXESS arena in Cologne on 26 and 27 May 2012 in front of 20,000 fans. More information is available at and

About EHF Marketing GmbH
EHF Marketing GmbH is the marketing arm and daughter-company of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe's leading clubs to realise the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the marketing and media rights of the VELUX EHF Champions League and the EHF Women's Champions League.