Niklas Dyg appointed Executive Vice President for Strategy & Sales Development in the VELUX Group
VELUX has appointed Niklas Dyg as Executive Vice President for Strategy & Sales Development. Niklas joins from an internal position as Senior Vice President for Group Strategy and M&A. With this appointment, Niklas steps into the Executive Group Management (EGM) team of the VELUX Group.
As the new Executive Vice President for Strategy & Sales Development and as a new EGM member, Niklas Dyg will have overall responsibility for advancing the VELUX corporate strategy while developing sales through commercial excellence, customer service excellence, and driving global eCommerce.
Strategy & Sales Development is a new EGM area designed to amplify the impact of the company’s commercial approach across all channels in line with corporate strategic priorities, while also supporting general sales execution with relevant processes, tools, and platforms.
At VELUX, our customers are at the heart of every decision we make. With the new Strategy & Sales Development area lifted into the executive management group, we have a unique opportunity to further strengthen our commercial approach, elevating all our global teams to best practices while empowering them with the right tools and platforms. I look forward to working with great colleagues to drive this ambition forward, says Niklas Dyg.
Niklas Dyg joined the VELUX Group as Senior Vice President for Group Strategy and M&A in 2022. In 2025, he took on additional responsibility as Head of Denmark, Norway and Sweden. He has extensive experience within strategy, business transformation, and mergers & acquisitions. Prior to joining the VELUX Group, Niklas Dyg was an Associate Partner at McKinsey & Company. Before that, he held several senior management positions in the Danish telecommunications company TDC (now Nuuday).
He holds an MSc in Business Administration and Philosophy from Copenhagen Business School.
About the VELUX Group
VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 12,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company owned by the Villum Foundation and members of the Kann Rasmussen family. In 2024, the VELUX Group had a total revenue of EUR 2.96 billion while VKR Holding had a total revenue of EUR 3.87 billion. The same year, the Villum Foundation and the VELUX FOUNDATION donated a total of EUR 169 million in charitable grants.
For more information about the VELUX Group, visit velux.com.