Jacob Madsen steps down as Executive Vice President for VELUX Region North Europe
Jacob Madsen, EVP for Region North Europe, has decided to leave the VELUX Group to take on an exciting role as Chief Commercial Officer at the Purmo Group, a leading European supplier in indoor climate solutions.
Jacob's journey with VELUX began in 1994, where he quickly took on the responsibility of building up VELUX Sales in Croatia, Slovenia, and Bosnia-Herzegovina. After serving as Managing Director in Croatia for five years and contributing to the establishment of RoofLite (now Altaterra), Jacob left the VELUX Group from 2004 to 2018. Upon his return, Jacob took on responsibility for some of the Group’s most important markets, including General Manager for VELUX Germany, Regional SVP for Region DACH, and most recently, Regional EVP for Region North Europe and member of the Executive Group Management.
Throughout his career, Jacob has been instrumental in VELUX growth as a global market leader in roof windows.His deep-rooted values, extensive industry knowledge, and unwavering commitment to our customers have madehim a valued member of our leadership team. We wish Jacob all the best in his future endeavors.
Until a successor is appointed, VELUX CEO Lars Petersson will oversee the region, working closely with the leadership team to maintain and strengthen VELUX partnerships in the region, ensuring that VELUX continues to deliver exceptional solutions that transform spaces with daylight and fresh air.
About the VELUX Group
VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 12,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company owned by the Villum Foundation and members of the Kann Rasmussen family. In 2024, the VELUX Group had a total revenue of EUR 2.96 billion while VKR Holding had a total revenue of EUR 3.87 billion. The same year, the Villum Foundation and the VELUX FOUNDATION donated a total of EUR 169 million in charitable grants.
For more information about the VELUX Group, visit velux.com.