Jacob Madsen appointed Executive Vice President of Region North in the VELUX Group

Jacob Madsen has been appointed Executive Vice President for Region North in the VELUX Group and will step into the Executive Group Management team.

Jacob Madsen started his career in the VELUX Group in 1994 and worked in different roles, among other as responsible for VELUX business in Slovenia and Croatia and as part of the team starting up RoofLITE - now called Altaterra. Between 2005 and 2018, Jacob worked in the Danish company Danfoss, where he held several senior leadership positions in Sales & Marketing and General Management in the Heating Segment. In 2018, Jacob re-joined the VELUX Group as General Manager for VELUX Germany and later stepped into the role as Senior Vice President for Region DACH.

Jacob have worked in the building industry throughout his entire career and have more than 25 years of experience with sales and marketing from top management positions in international and regional companies.

As the Executive Vice President of Region North, Jacob will have the responsibility for developing sales as well as commercial and operational excellence. This also includes improving the quality and efficiency in the customer experience services in the region. Region North covers DACH (Germany, Austria, Switzerland) as well as The Nordics, Great Britain and Ireland.

I’m very pleased to be starting this next chapter in my VELUX career and I look forward to getting to know the entire team in the coming weeks and months. The building sector is facing some big changes in the coming years and our products can play an important role when it comes to securing healthy indoor climates in homes. My biggest priority is to continue our growth journey and make sure that as many customers as possible experience the positive impact that VELUX products and solutions can have on their lives.

Jacob Madsen, new Executive Vice President for Region North.

Jacob has a MSc in International Business from the University of Southern Denmark.


About the VELUX Group
For more than 80 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 36 countries and around 11,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2022, the VELUX Group had total revenue of EUR 2.99 billion, VKR Holding had total revenue of EUR 4.29 billion, and THE VELUX FOUNDATIONS donated EUR 181 million in charitable grants.

For more information about VELUX Group, visit