Establishing relationships is a crucial part of sponsorship strategy

This VELUX EHF Champions League season culminated when the German club HSV Hamburg took home the winning trophy at the VELUX EHF FINAL4.

Among the 20,000 spectators in the LANXESS Arena were 750 guests invited by the tournament's title sponsor, the VELUX Group. The many VELUX guests are a major part of the VELUX Group's sponsorship strategy.

 

Watch and download video for free for broadcast/print publication/radio distribution above.