Establishing relationships is a crucial part of sponsorship strategy
This VELUX EHF Champions League season culminated when the German club HSV Hamburg took home the winning trophy at the VELUX EHF FINAL4.
Among the 20,000 spectators in the LANXESS Arena were 750 guests invited by the tournament's title sponsor, the VELUX Group. The many VELUX guests are a major part of the VELUX Group's sponsorship strategy.
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