Aliëtte van der Wal-van Dijk steps down as Executive Vice President, Global Marketing at VELUX
Aliëtte van der Wal-van Dijk, Executive Vice President, Global Marketing, has decided to leave the VELUX Group to pursue an opportunity as Chief Commercial Officer in the BDR Thermea Group, a Dutch based developer of smart heating and cooling solutions.
Aliëtte joined the VELUX Group as Executive Vice President for Global Marketing in December 2023. Under Aliëtte’s leadership, the VELUX Group has increased brand strength and enhanced the digital customer experience, while improving organizational Marketing capabilities to drive business impact through a more strategic, ROI-driven approach.
It’s been a difficult decision to leave VELUX. I’m so proud of what Global Marketing has accomplished and how we have shaped and strengthened our contribution to the growth of our VELUX brand and business. Together we have managed to lift our marketing efforts through resilience, creativity and a strong collaborative effort across VELUX. I will miss the incredible VELUX people I’ve worked with along the way, and I’m deeply grateful for the journey we have had together.
Lars Petersson, Chief Executive Officer, VELUX, says:
Aliëtte has contributed to VELUX with deep expertise in Marketing and Brand Management and has elevated our global marketing capabilities and strategic approach. Our Tour de France sponsorship is a testament to that – boosting our brand presence and sparking enthusiasm across our key audiences. I want to thank Aliëtte for her leadership, dedication and contribution to VELUX, and I wish Aliëtte all the best in her new position.
Aliëtte leaves VELUX as of 1 December 2025.
About the VELUX Group
VELUX roof windows have been bringing daylight and fresh air into peoples’ homes around the world for more than 80 years, creating better living environments. We offer a range of products including roof windows and modular skylights, decorative blinds, sun screening products, and roller shutters, as well as installation and smart home solutions. They help create bright, healthy, and energy-efficient places for people who live, work, learn, and play under the roof. We work globally – with sales and manufacturing operations in 37 countries and around 12,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company owned by the Villum Foundation and members of the Kann Rasmussen family. In 2024, the VELUX Group had a total revenue of EUR 2.96 billion while VKR Holding had a total revenue of EUR 3.87 billion. The same year, the Villum Foundation and the VELUX FOUNDATION donated a total of EUR 169 million in charitable grants.
For more information about the VELUX Group, visit velux.com