60 Years With Daylight as Good Business
More room, more air and more daylight. That is what largely all generations have wanted since VELUX developed its first roof window and had VELUX registered as a trademark in 1942.
This October VELUX can look back on 60 years of creating better housing conditions for people and making a good business out of daylight and fresh air.
Daylight and fresh air for extra living space under the roof. That was the aim of the founder of VELUX, Villum Kann Rasmussen, when he developed the first roof window back in the 1940s. He saw that many houses had attics that were either used for lumber or simply left unused. He regarded that as a terrible waste of space and decided to help people make use of all those square metres. That was how a new product, the roof window, came to be the cornerstone of a worldwide business.
VELUX realised very early on that a good trademark together with high quality products is essential for success. That is common business knowledge, but 60 years ago it was unusual for a manufacturing company to think along those lines. Today, VELUX is recognised as one of the strongest global brands within building materials.
In the course of 60 years VELUX has grown into the world's leading manufacturer of roof window concepts. Today the VELUX Group has companies in more than 40 countries, over 8,300 employees and a billion kroner turnover. The VELUX head office is still in Denmark, but the company has production facilities in ten countries, including China and the USA, and its products are sold in more than 70 countries around the world.
Roof windows are about creating quality of life through more space, more air and more light under the roof. The VELUX core product is therefore just as relevant today as it was 60 years ago. Although the basic philosophy is the same, VELUX roof windows have undergone continuous development down through the years. Today they incorporate advanced technology, including automatic controls, to meet modern people's need for energy efficiency, good design and comfort.