VELUX Group announces two new climate and conservation projects in Viet Nam and Madagascar in partnership with WWF

As part of the VELUX Group’s target to capture the historical emissions from operations, the group will finance two additional forest conservation and restoration projects in tropical landscapes. Together with the first project in Uganda, the new projects in Viet Nam and Madagascar will contribute significantly to the capture of the Group’s historical emissions from operations.

The VELUX Group has committed to capture the equivalent of their historical CO2 emissions from operations from 1941 to 2041. This will be achieved through a portfolio of forest projects financed by the VELUX Group and developed and managed by WWF offices in each country in partnership with local authorities and communities. The VELUX-WWF partnership goes beyond emission reduction in the VELUX Group’s own operations and its value chain, where the Group has set a target to achieve a 100% reduction in emissions from operations (scope 1 and 2) and to halve their value chain emissions (scope 3) by 2030.

The window to keep the global temperature rise below 1.5°C is closing fast. We have committed to the most ambitious pathway of the Paris Agreement and to go beyond our value chain to finance forest projects that capture the equivalent of our entire historical emissions from operations since we started the company in 1941. I am very excited that we can now add new projects to our forest portfolio and that we have managed to find two new locations that focus on different types of forest, wild life and local communities,

says Lars Petersson, CEO of the VELUX Group.

The latest WWF Living Planet report from 2022 reveals an average decline of 69% in species populations since 1970 and as the impacts of the climate and nature crises becomes increasingly clear, ambition and action is urgently needed to build a more resilient and sustainable future for all. The adoption of the Kunming-Montreal Agreement, committing the world to halting and reversing biodiversity loss by 2030, provides hope, and partnerships such as the one between VELUX and WWF show the way forward,

says Bo Øksnebjerg, Secretary General, WWF Denmark.

The partnership's first forest project is located in Uganda, where one of the worst affected areas, Kagombe in Uganda, has seen a deforestation rate of 73% in the past decade. The project aims to restore degraded forests, plant new trees, and protect the existing natural forests.  Through community-based conservation, it is expected that the project will capture 1 million tonnes of CO2. More than 180,000 trees have now been planted and local alternatively livelihood activities have commenced.


Two new projects to benefit people, nature and climate
The two additional forest projects have been selected based on the carbon potential, the biodiversity and community benefits as well as the long-term sustainability of each project. The project in Viet Nam, located in the mountainous Central Annamites Landscape, focuses on REDD activities and is expected to contribute with reductions and removals of more than 2 million tonnes of CO2. The project in Madagascar is located in the mangroves of the Manambolo – Tsiribihina Landscape and focuses on ARR activities. The project is expected to contribute with reductions and removals of more than 0.5 million tonnes of CO2. All numbers are preliminary estimates and may be subject to change as part of a third party validation.

Each project will deliver nature-based solutions (NbS) for climate mitigation aligned with WWF’s Blueprint for High-Quality Interventions that Work for People, Nature and Climate. These projects are designed to halt deforestation and restore natural forests in key biodiversity hot spots in partnership with communities and local authorities. The carbon emissions removed and reduced from the forest projects will be donated to the host countries’ conditional climate commitments under the Paris Agreement. This means that the carbon will not be used for off-setting of VELUX carbon emissions or any other organisation’s emissions.

Read more about the projects in Uganda, Viet Nam and Madagascar.

For more information contact
Christine Boeriis Dannisøe, Media Relations Manager: + 45 28 97 80 72 or

Mai-Britt Noe, Head of PR & Media, WWF Denmark: +45 28 93 63 28 or

Progress on the Uganda project 

  • 180,000+ trees have been planted in Kagombe Central Forest Reserve 
  • The project is also starting to have positive impact on local communities with introduction of alternative livelihood options such as mushroom growing and large-scale apiaries. 
  • More than 400 beehives have been set up in two communities and will provide a substantial economic contribution to the 80 community group members. 
  • Each beehive is expected to generate a gross income of USD 124 annually, which is equivalent to 92% of annual per capita income in the Project Area. 

About the partnership
In 2020, the VELUX Group and WWF launched an ambitious partnership focusing on nature-based solutions for climate mitigation to take responsibility for the VELUX Group’s historic emissions. The twenty-year partnership will deliver a portfolio of forest projects in tropical landscapes that are financed by the VELUX Group. Once complete, the forest portfolio is expected to reduce and remove at least 4.5 million tonnes of CO2 – the equivalent of all CO2e emitted by the VELUX Group (scope 1 and 2) since it was founded in 1941.

Forest project explainer
REDD: reducing emissions from deforestation and forest degradation - is a proposed climate change mitigation mechanism that work to reduce greenhouse gas emissions by halting deforestation and degradation working closely with communities and local authorities. 

ARR: afforestation, reforestation, and revegetation. 

About the VELUX Group 
For more than 80 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 36 countries and around 11,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2022, the VELUX Group had total revenue of EUR 2.99 billion, VKR Holding had total revenue of EUR 4.29 billion, and THE VELUX FOUNDATIONS donated EUR 181 million in charitable grants

For more information about the VELUX Group, visit

About WWF 
WWF is an independent conservation organization, with over 30 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. 

Visit or for the latest news and media resources and follow us on Twitter @WWF_media.