Copenhagen,
15
March
2017

VELUX supports the stars of the future through ‘Let’s Play’ campaign

Summary

Vienna, 10 March 2017. Title sponsor of the VELUX EHF Champions League, the VELUX Group, has officially launched its ‘Let’s Play’ campaign, offering youth teams between the ages of 8 and 14 the chance to win a set of handballs completely free of charge.

The campaign was soft-launched at the start of the 2016/17 season and is to be further developed and expanded over the coming years. This season alone around 4,000 handballs will be distributed across Europe. Successful applicants receive 12 VELUX EHF Champions league-branded handballs and a specially designed ball net from the official EHF ball supplier, SELECT. More than 500 teams have already applied for new balls and 100 sets of junior handballs have already been dispatched.

”We have been truly amazed at the response to the campaign from the handball community so far. Following successful testing of the concept in the first half of the season, we are now ready to push out the campaign to even more youth teams across Europe,”
says Anton Kragh, Head of Sponsoring & Events at the VELUX Group
Our aim through this campaign is to give something back to the handball community and the future of the game, engaging with teams and players at a grassroots level. This is just the start though and we are looking forward to further developing the ‘Let’s Play’ concept with further exciting initiatives coming soon
continues Anton Kragh

David Szlezak, Managing Director of EHF Marketing GmbH, was equally enthusiastic about the new campaign.

As title sponsor, the VELUX Group has always been very active in its support of the sport at both elite and grassroots levels. The ‘Let’s Play’ campaign offers VELUX the perfect opportunity to engage and inspire the next generation of handball players
explains David Szlezak

To take part in the campaign, youth teams need to submit their applications via the VELUX Group’s dedicated handball website: veluxhandball.com. Applicants have the opportunity to choose from handballs in sizes 0, 1 and 2.

In addition to the ball giveaway, a EUR 2,000 voucher for purchasing team kit will be drawn at the end of the season. To be in with a chance of winning the voucher, teams need to share their photos at veluxhandball.com posing with their brand new handballs.

Any youth team or club in Europe are welcome to apply at: veluxhandball.com/apply-for-balls. To find out more, visit the Q&A page on the veluxhandball.com website.

Brief facts

About the VELUX EHF Champions League
The VELUX EHF Champions League is the premier men’s club handball competition in Europe. The continent’s top 28 men’s professional handball clubs play from September to June for the title. The aim of every team in the competition is to play in the final weekend, the VELUX EHF FINAL4. The 2017 event once again takes place in front of a capacity crowd of 20,000 spectators on 3/4 June in the LANXESS arena, Cologne. Further information can be found at ehfCL.com and ehfFINAL4.com.

About EHF Marketing GmbH
EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation. The company works closely with marketing and media partners, as well as with Europe’s leading clubs to realise the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the marketing and media rights of club competitions including the VELUX EHF Champions League, WOMEN’S EHF Champions League and the Men’s EHF Cup.

About the VELUX Group
For more than 75 years, the VELUX Group has created better living environments for people around the world. Making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights as well as a range of decoration and sun screenings, roller shutters, installation solutions and intelligent home controls These products help to ensure a healthy and sustainable indoor climate. For work and learning. For play and pleasure. We work globally – with sales and manufacturing operations in more than 40 countries and around 9,500 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more information, visit www.velux.com.

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Contact
Jens Bekke
Director Global Media Relations, The VELUX Group
+45 21 55 07 89
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