VELUX EHF FINAL4 2017 in Cologne, Germany: Legends, heroes & relationships
On Sunday June 4 2017, HC Vardar was crowned winner of the VELUX EHF FINAL4 2017 after a weekend packed with handball, stars and enthusiastic fans.
Each year, the VELUX EHF FINAL4 becomes a melting pot for the world of handball at the LANXESS arena in Cologne, Germany. This year’s VELUX EHF FINAL4 saw the VELUX Group invite 850 guests, who joined 20,000 passionate fans and millions of TV viewers in more than 120 countries around the world.
The atmosphere is simply brilliant; the fans go off like fireworks in the stands. This is handball at its best. The VELUX EHF Champions League is an extremely powerful platform to create and strengthen relationships with customers and partners, primarily in our key markets across Europe, and to share the passion and professionalism that best describe the VELUX Group
Since the VELUX Group and EHF (European Handball Federation) Marketing started their cooperation in 2010, more than 31,000 VELUX guests have attended matches. The games have been watched by over three million spectators live and more than 1.2 billion TV viewers. The collaboration has developed positively and become closer over the past five years.
New ways of working with sponsorships have been established and are still evolving. It is our ambition to further develop the VELUX EHF Champions League into an even more inspiring experience for customers and fans in the future and we are already looking forward very much to next year